I find myself frequently trying to convince industrial professionals to be active in their communities! Besides trade shows, I'm referring to forums. Specifically, MrPLC and PLCTalk. If you're not registered, go there! If you're not active - post a few. Try it, it's addictive!
In this case a member got a little voting help for a free home makeover. His place looked pretty bad and he deserved it, but it was the PLCTalk folks that made it happen.